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November 9, 2017 dlgAdmin

Congratulations to Draw Link Group who have been shortlisted for Hotel Under 200 Rooms Global Award in The International Hotel & Property Awards 2018

design et al are delighted to announce that Draw Link Group have been shortlisted for Hotel Under 200 Rooms Global Award in The International Hotel and Property Awards 2018.

The hotel concept revolves around a museographic atmosphere punctuated by amazing artworks that arouse the curiosity and the surprise of the visitor. The use of raw materials, their texture, finishing and staging gives a sober and authentic character to the space. Thus, the materials seem to be the ideal background of all installations and artistic objects that punctuate different spaces. The chosen furniture is exclusively contemporary and visually minimalistic in order to avoid crowding the space which allows the materials to interact with the art and lighting.

The visitor when strolling through the hotel feels like he is inside a museum. A special focus has been completed on the lighting in order to emphasize the artwork’s value while wandering around. The works are highlighted and studied through the staging of lights, they aim to be in favour of the art through using a perfect mastery of the daylight and the artificial lighting. The artworks seem original toward the rapport and the expression of their scale and materials. Its forms mark the space and the spirits of those who explore it.

Art reigns everywhere through different forms starting from gigantic sculptures to the barely noticeable engravings and paintings. The choice of light fittings is not only done for their performances but also for their ability to furnish space and embellish it as well. Some of them seem more likely to be art installations than light fittings. The fully open bathroom allows throughout its transparency visual glimpses not only across the room but also on the panoramic view through its large bay windows.

The “solid surface” is widely used in the room, it is also found in of the bathroom whether through its cladding (walls and floor) and n sanitary wares which introduce a finishing colour. In the same museum concept, the headboard is entirely designed in back lit solid surface as it has been perceived as an artwork. Indeed, calligraphy is engraved to bring an Arabic touch to the space which is enhanced by lights. In addition to simple forms that characterize the design of this room, the choice of materials is focused on a fairly original register which seek an uncommon material effect such as matte.

The key aspect of the project was the challenge of introducing natural light into the interior of the building, to create volumetric space reflecting the concept of elegance and grandiosity. The process was to cut out ceiling and wall sections, the result was astonishing, the natural light reduced the required artificial light and created a more pleasant atmosphere for guests. Draw Link Group believe that the museographic concept design works so well because of its extraordinary little touches, playing a major role in transforming every space into a story. Draw Link Group adopted a contemporary, simple and minimalist design for a 5-star hotel whilst maintaining the comfort, the functionality of the spaces and the budget of the client.

Original Article

November 7, 2017 dlgAdmin

Congratulations to Draw Link Group who have been shortlisted for Lobby/Public Areas Award in The International Hotel & Property Awards 2018

design et al are delighted to announce that Draw Link Group have been shortlisted for Lobby/Public Areas Award in The International Hotel and Property Awards 2018.

Draw Link Group were charged with the interior design of the Radisson Blu Resort & Spa in Sousse, Tunisia. The 5-star hotel is located in front of the sea in the coastal city of Sousse, ‘the coast’s pearl’ in Tunisia. The hotel is conveniently located within walking distance of some of Sousse’s main attractions and landmarks. The Radisson Blu Resort & Spa is a mixture of authenticity and innovation, boasting 224 spacious rooms, four meeting rooms, a ballroom, an executive lounge, two outdoor swimming pools, a gym, and a full wellness spa. The guest rooms benefit from stunning views of the Mediterranean Sea.

Draw Link Group considered a modern Mediterranean interior design style in this hotel because it recalls the freshness of the sea and fits well with its location. In fact, the marine atmosphere was developed in many ways such as the use of the decorative objects, the furniture, the materials and the colours. Nonetheless, authenticity was also involved in the hotel’s interior design by using local touches. The key aspect of the project was the mix between the modern Mediterranean contemporary interior design style that recalls the authenticity by using local touches.

The design works because it reflects the vision of the project, a modern Mediterranean contemporary design respecting the international standard; since its operated by an international operator Raddison Blu and maintaining a local design touch, since the hotel is a resort located in front of the sea, targeted customers are mostly tourists. Draw Link Group adopted a contemporary design mixed with some traditional Tunisian touches using the sea blue hues to ensure that the hotel fits in with its surroundings by the beach while maintaining the comfort and functionality of the spaces and the budget of the client.

Original Article

August 20, 2017 dlgAdmin

via archdaily dot com – Durotaxis Chair

What is 3D printing?

3D printing, also known as additive manufacturing, refers to processes used to create a three-dimensional object in which layers of material are formed under computer control to create an object. (Wikipedia).

How does 3D printing work?

It all starts with making a virtual 3D design of the object you want to create. The content of the design file is then transferred to a “printing” machine to produce the object.

3D Printing for interior design

3D printing allows designers to create more complex shapes and parts, many of which could not be produced by conventional manufacturing methods. Take a look for example at the following chair by “Synthesis Design + Architecture”. The piece was made with advanced 3D printing technology that was able to combine multiple color materials to create the gradient flow. This is not gradient paint, but rather 3D print “coloring”.

via Eragatory


When the 3D printing technology originated, printers were only capable of producing items made from plastic material.  Now, a much wider choice is available, and 3D printed products can be produced from various materials ranging from porcelain to precious metals, such as the 18k gold cutlery set shown below, or the 3D printed bathroom faucet by DXV.

via DXV American Standard

via DXV American Standard

Art Deco

What is interesting with 3D printing as well is that smaller decorative furnishings can be created much faster than the conventional methods. Once the design file is ready, an object can take several hours to be produced such as the “Blissful Vase” below (16 hours printing). The fractal and multidimensional twist design is amazing, catching ambient light in a magical style. It can be used as a decorative accent or to hold flowers and water.

via PrintMakers


The benefit of 3D printing is the possibility to create unique pieces with unique features without the need to pay a hefty price.  how? simple!  To change the features of the object, the designer needs to simply implement changes to the digital 3D model. This means that no expensive physical changes in the real object are needed. Consequently, 3D printed items can be highly customized without any additional manufacturing costs.

This comes in handy especially when customizing for unique interior design tastes. This means that each one of us can have its own signature design!

Moreover, this 3d styling can be applied to anything from light fixtures, to furniture, to décor items.

Check these “Lacelamps” or “Goldfishes” produced by LPJacques studio for example. Production is made by order and can be customized to fit any request.

via LPJacques studio Paris.

Infusing 3D Printing into Commercial furniture

With the evolution of the 3D printing technology, it is possible now to print and combining large 3D printed parts into pre-assembled furniture as the RIO chairs below, and having a unique finished item that meets your taste. This means that if you have a set of 6 chairs, you can have each custom designed differently to add more fun to your place!

via Design Insider Live – RIO chairs



The 3D printing technology existed since 1980, but its evolution and accessibility made it available in wider scale not only for prototyping designs that cannot be made through traditional manufacturing but also for interior designers so they can virtually apply the limitless possibilities of their imagination. With the capacity to personalize and bring into real life virtual objects, the demand for 3D printed artwork will only continue to grow, this is just the beginning!

August 2, 2017 dlgAdmin

Nowadays, we need more than just good food to attract customers. Well-informed, they are always looking to be impressed and searching for restaurants that can offer them a unique and memorable dining experience.

The ideal option would be to have a venue that combines dining, drinking and dancing. It’s convenient for all of us to spend the night at one place where you can have a nice dinner, enjoy a drink with your friends, family and dance.


Fine dining restaurant is a place where etiquette have to be respected, the atmosphere and the decor is different from casual restaurants and is of higher-quality materials, dress code has to be respected for men and women.

Fine dining restaurants also generally offer more exotic or interesting menu items; the food will generally be of a higher quality and tend to be on the more expensive side.


It is the part of a pub with seating that is more comfortable with more expensive drinks and light bites.


Brunch is a meal eaten instead of and during the hours between breakfast and lunch. Brunch is usually a social occasion & is often a shared meal between friends on the weekend. Many people chose to treat themselves to brunch and many restaurants and hotels provide a special menu and price structure for the event…


Entertainment is a form of activity that holds the attention and interest of an audience, or gives pleasure and delight. It can be live music DJ, belly dancer, live singer, or any other similar activity.

It’s the latest concept design trend in the GCC region since many places in the UAE have now adopted a one-stop-shop attitude to a night out, such as The Marina Social & the Social Room Restaurant designed by Draw Link Group, that is now considered as the one of the top hot spots in Dubai.

The restaurant is situated at the InterContinental Dubai Marina Hotel, and is a 170-cover fine dining venue designed in a contemporary sleek and sophisticated style. The restaurant is part of acclaimed Michelin-starred British chef Jason Atherton’s “Social” Restaurant Empire, and celebrates de-formalized dining within a relaxed, social atmosphere.

The Marina Social and the Social Room


The restaurant is split into two parts that are connected by a bridge – the bar (The Social Room) and the dining area (The Marina Social). The novelty of crossing the bridge to access the venue not only renders this unique space into multi-functional areas, but as well, allows the guests to experience an exceptional sense of entrance by the occasion to walk over the bridge and pass through the big opulent doors.

The venue reflects its surroundings, utilizing clean lines and industrial materials to convey an understated, contemporary attitude. Although occupying a sweeping 535m2 space within the hotel, the restaurant is subtly compartmentalized by diving walls and mixed seating for a heightened sense of intimacy. The private dining room at the Marina Social, seating up to 16, serves as a setting for a business lunch or celebratory dinner, while an outdoor terrace offers stunning panoramic views of the waterfront, overlooking the buzzing marina.

Aesthetic Values & Functionality

The use of natural and raw materials was the driving force behind the design concept, creating a rustic ambience, which gives a feeling of being in a renovated old space. Some elements such as the wood mesh panels, the red colored glass and of course, the peeking heads of the 8 meter height sculptures coming all the way up from the ground floor contribute to the overall artistic theme of the hotel to ensure a visual connection between the spaces.

The floor is a combination of Italian stone and solid parquet in oak wood, while the walls in the bar area are made in fair faced concrete. Interlocking wood panels in the bar area, brass and stainless steel metal mesh screen in the main dining area accentuate the natural look of the space. The paired-down aesthetic of the furnishings by RITZWELL, SANCAL, FRITZ HANSEN and EXPORMIM – is offset by the drama of the food and beverage presentation.

As a result, you get a place with a unique dining environment and very comfortable seating with colors that create a sensory stimulation and has a psychological association with the sense of smell, as well as appetite. The overall ambience directs the mood of the guests positively, and this can be seen through the extended time spent at the venue, and the constant increasing number of new comers.


February 5, 2017 dlgAdmin

Draw Link Group, renowned for its expertise in interior design and fit out contracting in the hospitality sector, has announced a new focus on luxury residential ventures, with the undertaking of high-end residential villas based in The Dubai Hills Estate, a highly exclusive community in Mohammed Bin Rashid City.

The new ventures will cater to elite, large-scale residential property owners, with two projects underway and set to be completed this year. The projects which cover design and fit out services that include a total build up area of 35,000 sq. ft. and is set to be worth over AED 25 million.

Daousser Chennoufi, Founder and Key Architect of the Draw Link Group commented, “With the diversification of our offering, we seek to redefine luxury design with contemporary elements, to produce unique and extraordinary results.”

Draw Link Group’s ongoing residential projects introduce pioneering design concepts to illustrate smart luxury design through refined details and high-quality materials. The designs can be characterized as bespoke and luxurious, yet sleek and contemporary.

The firm specializes in the interior design, architecture and fit out of award winning hospitality, retail and luxury residential concepts, most notably The Intercontinental Dubai Marina and The Act Hotel, Sharjah.


January 11, 2017 dlgAdmin

The image above illustrates the interior design concept for a private owner of a high-end residential villa in the Dubai Hills area 


Looking back, the year 2016 has welcomed numerous changes on a global scale that has influenced the lifestyles and mindsets of today’s younger generations, in turn this has also impacted people’s taste in fashion, music, cinematography and specifically trends in design.

The Influence of Travel

Due to ongoing globalization, incredible technological progress and the immense wave of information made accessible through the internet; people have started to travel more frequently. The contemporary millennial travels a great deal, more than ever before, resulting in an abundance of choices for travel that can adapt to any budget. This has brought about increased competition within the travel and hospitality industries, and has resulted in the modularity of furniture and flexibility of design.

The Influence of the East

As globalization continues, the certainty of where to visit, travel to and live has become more obscure with many businesses expanding internationally, corresponding with increased opportunities and potential for hospitality design.

Consequently, by visiting new countries, staying at various hotels and experiencing different cultures, people’s horizons have been broadened. Previously Eastern design trends were not widely popular, yet they are now adopted in the Western world, with travelers preferring Eastern elements incorporated into Western design.

The Influence of Budget Constraints

Due to the instability of the global economy, one of the greatest challenges are budget constraints. There is an increased demand for new and innovative materials that offer cost-effective and practical solutions.

Additionally, traditional materials used in design are now being recycled into completely unexpected roles. For instance, marble is now being integrated into the design of bathrooms, kitchens and living rooms, which is a twist on its previous traditional use. Metal finishes like brass, copper and silver are widely used, and have gained a new, rich application in the interior design.

The Influence of Lifestyles

With the increased pressure of an active lifestyle and extreme business practices, people are looking for options of relaxation and peace of mind in all their living spaces. Infact, the restroom is now being given the same importance as the living room, with many designers giving more consideration to this space.

Several people are looking to connect with nature, however unfortunately spend most of their time indoors. We are now seeing contemporary designs that integrate both interior and outdoor spaces to make them flow together – this also expands living space.

The Influence of Color

As people seek to enjoy a hospitable atmosphere within their homes, we see an increase in the popularity of colors that are warm and welcoming, such as terracotta and shades of green.


October 10, 2016 dlgAdmin

Today the idea of a restaurant has gone beyond just a place to have an enjoyable meal, but rather has become a place with a unique dining environment that aims to provide an overall pleasant experience. Every component of a meal is important, however it is the surroundings, the ambience and the people that significantly contribute to the memories that the guests will take away with them.

Daousser Chennoufi, founder and CEO of Draw Link Group, shares a few primary factors that play a major role in creating a restaurant’s ambience and design theme.

1) Comfort.

Furniture is an important part of interior design, with features such as comfort and functionality proven to be of a higher value for customers than visual shape. Our experience shows that the majority of restaurant guests would prefer softer and taller furniture. In addition to that, there is a direct link between the furniture preferences and the climate; in countries with cooler climates customers prefer venues with warmer upholstery, while in warmer climate zones the choice goes to colder furniture, e.g. leather seating.
It’s important to create ample spacing between tables, as a lack of space can create a lack of intimacy, while too much space will make guests feel like they are ‘on show’.

2) Colors.

Color creates a sensory stimulation and has a psychological association with the sense of smell as well as with appetite. For example, the colors red and yellow have proven to be appetite stimulators, which results in people eating more, and therefore are most commonly used in fast food chains. Moreover, colors can directly influence your space perception. Dark warm colors can not only make a space look smaller but create a more personal and intimate feel.

3) Ambience.

Ambience directs the mood of the guest, which in its turn will affect the time spent in a restaurant and the amount of food and drinks ordered. Ambience is created by the lighting, music, artworks and the design theme of a space.

Appropriate lighting completes the design thought, making the right accents on the furniture and all the objects within the space. Brighter lights can decrease the range of a meal duration, while dimmed lighting can make the atmosphere more comfortable and relaxed; therefore increasing the time the guests stay in a restaurant.

Nowadays there is a tendency towards smart luxury and informal dining, and customers tend to prefer modern venues with a casual, social atmosphere, rather than high-end venues.

4) Exterior

The exterior look of a dining space is important because it creates the first and last impression that customers have of a restaurant. However, interior design still remains a stronger influencer that adds value to the customer’s experience.


September 21, 2016 dlgAdmin

Draw Link Group is thrilled to have completed the interior design and development of the newly launched Mercato Restaurant, located in DIFC Gate Village.

Inspired by the bustling traditional trattorias in Italy and by the iconic Mercato Centrale in Florence, the concept was to create a warm, inviting space, similar to that of a grandmother’s kitchen. The design aesthetic evokes feelings of nostalgia, giving the impression that the restaurant has been in place for decades. Draw Link Group was responsible for the design concept and development, the FF&E procurement and installation of the outlet.

Commenting on the design of the restaurant, Daousser Chennoufi, Draw Link Group CEO says, “the design brief of Mercato restaurant was to create a casual daytime Italian eatery, inspired by the vibrant streets of Florence, within the business hub of the DIFC.”

The restaurant boasts 160 square metres and accommodates around 30 guests indoors, with the option for an additional 40 guests dining alfresco outdoors. The floor tiles are of various Italian inspired patterns, in either black and white or in colour. Wall paneling is a combination of natural raw materials that create a fresh feeling. The façade, is designed in two contrasting colours, blue and green. The furniture and lighting selection is carefully procured, creating an eclectic feel, while still managing to look unified. Another distinctive feature of the space is the traditional wood truss ceiling in aged wood, along with the signature designed 6 meter long solid wood communal table, custom designed and made specifically for the venue.


June 16, 2016 dlgAdmin

The continuous demand for hospitality projects within the region and upcoming Expo 2020 in Dubai has seen the Draw Link Group expand with exciting new projects in both the UAE and Tunisia. Draw Link is thrilled to be orchestrating the execution of the Rosemont Hotel and Residence and actively involved in the concept and planning of its brand new Sky Lobby, Sky Pool, and Artificial Beach along with creating the world’s First Indoor Rainforest. As well Draw Link adds to its growing portfolio with the design and execution of the Courtyard by Marriott Hotel in Business Bay.

Draw Link is headed up by Daousser Chennoufi, who comments ‘This continued regional expansion is a direct result of the direction the industry is taking, creating new unique extraordinary projects and developing new innovative ideas and putting them into reality’.

In addition to Dubai, Draw Link has a strong presence in Tunisia’s hospitality market and is one of the leading interior design companies in the region bringing local hotels up to international hotel standards. They have a number of projects under construction including Radisson Beach Resort & Spa, Radisson Blue, Sky Gardens Residences, Babylon Gardens Residences, La Brise de Gammarth Residence and The Hilton Djerba.  Draw Link expects to complete these projects in 2018.

The first half of 2016, brings an exciting partnership with the leading Chinese supplier Novasurface who are experts in contemporary materials including quartz and solid surface material, which will aid in the conception of a stronger design aesthetic in the Draw Link Group’s future projects. (


May 2, 2016 dlgAdmin

Designers are beginning to embrace the unlimited possibilities 3D printing can offer, which is primarily creating solid objects based on digitally mapped designs. In other words, 3D printing allows a designer to draw any object, which will then be put into reality by a computer. Forms that would be impossible to make using traditional methods are now feasible.

The USA, Singapore and the Netherlands seem to be the leaders in the 3D printing world, with an entirely printed house in nylon currently under construction in Amsterdam.
It is unlikely that we will be printing our own houses in the near future; we may however be able to print significant elements of them. It will be possible to produce the “impossible” objects, with no obstacles, such as gravity, forces etc., so fully customized on-demand options will be possible to realize.

What are the benefits of such a trend? 3D printing in the construction industry has major benefits which include the elimination of wasted materials due to production upon demand and the removal of transport costs, as designs will be able to be printed locally. This has both financial and environmental benefits. Besides this technology is developing further, therefore it will become less time consuming and costly to 3D print than mass produce items using molds.

3D printing has been widely used so far for creating product samples, large scale models like urban architectural lay out, while creating presentations for the clients prior to design execution.

3D printers are now available on a personal and domestic scale, with retailers such as Amazon selling them online. Nevertheless, it is too early to understand how we are going to engage with this technology on a daily level. It is safe to assume that this technology will help to create new industries and new jobs, ones which we cannot yet imagine. I believe in the future more and more often we will see the examples of innovative design where one-of-a-kind items will be imitated to a perfect scale and detail.

Even though the limitations of 3D printing are currently due to the lack of materials that can be manipulated (for now it is plastic, resin and metal), this technology will be developing very fast. Singapore has made 3D printing a major priority and has numerous centers dedicated to the technology. They are attempting to construct a 3D printed high-rise building, one storey at a time. On a smaller scale, a good example can be binary furniture by Cohda, famous for their tables of a “flowing liquid” shape.