Concept Creators
Architecture, Interior Design
& FF&E/Fit-Out



01 / Sophistication

Architecture —

Distinctive developments based on sophisticated, yet functional ideas.


02 / Innovation

Interior —

Our philosophy is based on art and science, as well as the practical aspect.


03 / Latest Trends

FF&E | Fit-Out —

Wide selection of brands, as well as customized creations.


04 / Management

Superision —

Extensive knowledge of all managerial, engineering and safety disciplines.

Recent Projects



01/ Auris Al Furjan

A 3 star business hotel conceptualized as urban, art driven, comfortable and practical —

This hotel is based on an international theme of urban regeneration.



04 / HL Group 5 star hotel

The project intends to add a fresh contemporary hospitality feel to the area’s cityscape. —

HL Group has assigned Draw Link as the interior design consultant of a new 5-star hotel, located in the prime location of Deira area, Dubai. The hotel will comprise 200 suites and 130 apartments.



02 / Rosemont Hotel & Residences

It will be the first building on earth with its own rainforest: a 75,000-square-foot jungle, complete with a splash pool and cafe. —

The supersize terrarium will use only recycled water collected from condensation and will feature a novel artificial beach—one without sand.

The 1.1-million-square-foot complex centers on a pair of glass skyscrapers—a 53-story hotel and a 55-story apartment building on Sheik Zayed Road.

The development will have 448 hotel rooms and 280 furnished apartments, including a 6,300-square-foot presidential pad.


03 / Al Waleed Hotel

The aim of the interior concept is to offer the guests a cozy ambiance and a homelike feeling. —

Draw Link Group has been assigned the design conceptualization and fit out supply for a new 3-star hotel in Dubai. The new project is located on Al Wasl road, Jumeirah, for Al Waleed Group.

The building is composed of basements, ground floor and three upper floors, including 115 rooms, outdoor swimming pool, all day dining resto, lounge, gym, and a convention center.


05 / Dubai Hills Villa Contemporary

Focus on luxury residential ventures, with the undertaking of high-end residential villas based in The Dubai Hills Estate, a highly exclusive community in Mohammed Bin Rashid City. —

Draw Link Group’s ongoing residential projects introduce pioneering design concepts to illustrate smart luxury design through refined details and high-quality materials. The designs can be characterized as bespoke and luxurious, yet sleek and contemporary.

Our History

Draw Link is an international architecture, interior design and fit-out firm. Getting started in 2006 by Mr. Daousser Chennoufi, currently acting as Principal and CEO, Draw Link is a reflection of his vision in life. It is a mix between a personnel and a professional satisfaction telling a story of having an honorable and fascinated goal in life, the sense of the possible, the sense of the steps, the perseverance and the spirit of the risk and the distant view. Draw Link offers a comprehensive, personalized and bespoke service from concept through to completion, delivering attention to detail throughout the entire process.

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01 / Roots

Founded in Dubai —



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02 / Expansion to North Africa

Tunis —



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03 / Factory Setup

Shanghai —




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04 / Expansion to Europe

Greece —



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05 / Expansion across East Africa

Kampala —



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06 / Innovation

Shaping the future of architecture and interior design—



Our Approach



01 / Space

A balance has to be achieved between the negative and the positive —

Interior design is, first and foremost, the design of an interior space. An interior space is defined by structural elements such as walls, ceiling, floor, and columns.


02 / Lines

There are three types of lines used in interior design: vertical, horizontal and dynamic —

Lines are the basis of all objects and forms. Lines are more evident in the structural elements of a space — columns (vertical), beams (horizontal), stairs (dynamic), windows and doors


03 / Forms

Lines are the basis of forms —

The understanding of forms used in a space is vital to achieve the desired feel of a space. Too much use of rectangular forms in a room can give the effect of stiffness and seriousness, whereas the use of circular forms soften up a space and make it feel more bubbly and light.


04 / Lights

Artificial and Natural —

There are 2 main types of light: artificial and natural. A good designer knows to plan a space and choose colors according to the amount of natural light it receives during the day while creating a balance of artificial light after the sun has set.


05 / Color

80% of the whole mood of a space —

Choosing a color palette for a space is one of the most important tasks in designing an interior. The correct choice of colors can multiply the effectiveness of the overall design by meeting a space’s function. The correct choice of colors supports the function of a space.


06 / Texture

Visual and Actual —

Visual texture, as with color, works hand-in-hand with light. What we see gives us an idea of what it would feel like to touch something. Actual texture is what it actually feels to touch the surface of an object.